It turned out retailers had a viable reason for not offering made to order goods. But it wasn’t a good reason why it should never happen. With Saintly, I’d spent the last year thinking about getting retailers to see all the benefits of customization, only to learn the benefits weren’t the problem. We knew how this process should work, and more importantly, how it would have to be setup to work for the retailer, the brands, and most importantly, the customers. I worked to bring our brands together and turned Custom Consortium into a retailer specialized purely for customizable brands.
We know the journey is just beginning. Over the next months and years, we aim to democratize customization fashion, and this will entice more brands and retailers to participate, furthering the ecosystem. It’s going to be a long road, but one that we’re ecstatic to take on….