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About Same But Different

Same But Different is a custom knitwear brand started by a wife and husband team and a talented fleet of 3D knitting robots. They wanted better – for themselves, for you and the planet. So they asked hundreds of customers – what’s missing? And what they found was surprising. Everyone was the same in that everyone was different. Some needed longer sleeves. Others needed shorter sleeves. Had big feet. Small feet. Hated black. Loved black. But everyone wanted more custom knitwear fit options – clothes more tailored to their body type AND their personality. So that’s what this duo built. A new type of fashion company where custom knitwear clothing could be made in your favorite colors and designs. Where you are the center of the story. Where you and your custom knitwear are a perfect fit. Where you can be more you. 

Same but 1-of-1

Every single product that is knit is custom-made just for you. You can get your custom knitwear in just the right colors, just the right size or personalized with a message as unique as yourself. 

Same but re-imagined

So many of Same But Different custom knitwear products are shaped or designed to fit the machines they are on instead of the purpose they provide. 3D knitting machines enable Same But Different to design custom knitwear items that are just plain better.

Same but truly sustainable

Sustainable yarns? Check
Made in the USA? Check
Zero waste production? Check 

Plus, Same But Different take a giant leap forward for the planet. Unlike every other fashion company that burns or sends their extra inventory and scraps to landfills, Same But Different does not carry any inventory. Custom knitwear product is only made on demand when you say you want it. This ensures the custom knitwear products are perfectly made to fit your preferences and have loving homes to go to before they are made. Same But Different won’t contribute to the 2.1 billion tons of fabric waste this year.  


Same But Different custom knitwear products are made in Brooklyn. Custom knitwear products ship out within 2-3 weeks of placing your order.

Same But Different offers free shipping in the US for orders over $30.

Same But Different offers free exchanges and refunds for 30 days. If 30 days have gone by since your purchase arrived and no effort has been made to contact them, unfortunately, they can’t offer you a refund or exchange. 

To be eligible for an exchange or refund, your item must be unused,  in the same condition that you received it, in the original packaging, and the package must be postmarked to Same But Different within 30 days of delivery. 

Same But Different reserves the right to deny exchanges for any order believed to be previously worn, damaged or items that are returned more than 30 days after delivery.

Once your item is received and inspected, they will send you an email to notify you that they have received your item. Same But Different will also notify you of the approval or rejection of your exchange. If approved, your refund will be processed within 7 business days of receiving the unworn and undamaged products.